Segmentation/Auto-Selected Segments

Sending the same message to your entire list is the fastest way to train subscribers to ignore you. OptiPub’s segmentation puts the right message in front of the right people — and its auto-selected segments do the heavy lifting for you.

Segment by who they are and what they do

Build segments from demographics, behavior, and engagement — opens, clicks, purchases, sign-up source, custom fields, and more. Target active buyers differently than dormant subscribers, and tailor your content to each audience instead of blasting everyone the same thing.

Auto-selected segments that build themselves

OptiPub can generate segments automatically based on subscriber behavior and engagement, keeping them continuously up to date as people move in and out. You get always-current targeting without rebuilding lists by hand.

Send more relevant mail

Relevance drives engagement, and engagement drives deliverability. Targeted sends mean higher opens and clicks, fewer unsubscribes and complaints, and a stronger sender reputation across the board.

What you get

• Segment by demographics, behavior, and engagement
• Auto-generated segments that stay current automatically
• Custom segments for precise, intentional targeting
• Higher engagement and conversions from relevant content
• Fewer unsubscribes and a healthier sender reputation

Better together

Segments power everything downstream. Trigger Funnels & Automations off them, target your Campaigns, test within them using A/B Testing, and measure their performance in Advanced Reporting.