Effective Date: Oct 22, 2024

Privacy Policy Summary:

• Data We Collect: Name, email address, usage data (IP, browser type), marketing data (open rates, clicks, etc).
• Why We Collect Data: To provide services, improve user experience, and comply with legal obligations.
• How We Use Data: For account management, billing, marketing, and communication.
• User Rights: GDPR and CCPA rights (access, correction, deletion, opt-out, etc.).
• Cookies: Used to improve services and personalize your experience.
• Security Measures: Industry-standard protections, including encryption.
• Contact Information: Email: privacy@optipub.com, Phone: 866-507-1713.

1. Introduction

At OptiPub, we take privacy seriously and are committed to ensuring your personal data is handled securely and transparently. This policy explains what data we collect, how we use it, your rights under various regulations, and how you can manage your data with us.

2. Information We Collect

We collect the following types of information:

• Personal Data: Name, email address, billing information, and other contact details you provide.
• Usage Data: Information such as your IP address, browser type, device information, and pages viewed on our platform.
• Marketing Data: Interactions with email campaigns (opens, clicks, engagement).

This information is collected through direct user input (e.g., during sign-up) or automatically through website interactions (e.g., cookies and tracking technologies).

3. Purpose of Data Collection

We collect data for several key purposes:

• Service Delivery: To provide you with access to our omni-channel marketing platform, manage accounts, and enable smooth functioning.
• Service Improvement: Data helps us identify trends, improve user experience, and refine our services.
• Billing and Account Management: We use your information to process transactions and manage your account effectively.
• Marketing and Communications: To send targeted marketing campaigns and communications relevant to your preferences.
• Legal Compliance: To comply with applicable legal obligations, such as tax regulations or responding to government requests.

4. Data Sharing and Disclosure

We do not sell your personal data. However, we may share your information in the following circumstances:

• Service Providers: Third-party providers that assist us in managing services, such as payment processors or cloud hosting services.
• Legal Obligations: When required to comply with legal processes or enforce our terms of service.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred as part of the transaction.

5. User Rights

GDPR (European Union Residents)

If you're in the EU, you have rights under the General Data Protection Regulation (GDPR):

• Access Your Data: You can request access to personal information we hold.
• Rectification: If any of your personal data is inaccurate or incomplete, you can request corrections.
• Erasure: Under certain circumstances, you can request the deletion of your personal data.
• Data Portability: Request to transfer your data to another service provider.
• Right to Object: You can object to how we process your personal data, including for marketing purposes.
• Withdraw Consent: If your data is processed based on consent, you can withdraw that consent at any time.

CCPA (California Residents)

For residents of California, the California Consumer Privacy Act (CCPA) provides the following rights:

• Right to Know: You can request to know what personal data we collect, how we use it, and who we share it with.
• Right to Delete: You can request the deletion of your personal data, subject to some exceptions.
• Right to Opt-Out of Sale: While we don’t sell personal data, you have the right to opt-out of any data sales.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise any of these rights, contact us at privacy@optipub.com.

6. Cookies and Tracking Technologies

OptiPub uses cookies and similar tracking technologies to:

• Enhance your browsing experience
• Personalize content and ads
• Analyze website traffic
• Improve platform functionality

You can adjust your cookie settings through your browser preferences. However, disabling cookies may affect certain functionalities on our platform.

7. Data Security

We implement industry-standard security measures to protect your data, including:

• Encryption: Data is encrypted both in transit and at rest.
• Access Controls: Only authorized personnel have access to your personal information.
• Data Breach Response: In the event of a data breach, we will notify affected users and relevant authorities as required by law.

Despite our efforts, no security measure is entirely foolproof. We encourage you to take steps to protect your personal information when using our services.

8. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, or as required by law. When your information is no longer needed, we securely delete or anonymize it.

9. International Data Transfers

If you access our services from outside the United States, your data may be transferred and processed internationally. We take appropriate safeguards to ensure your data remains protected, even when transferred to countries with different privacy regulations.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or relevant laws. When we make significant changes, we will notify you through our platform or by email. You are encouraged to review this policy periodically to stay informed about how we protect your data.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, you can contact us at:

OptiPub Privacy Office
3 E Read St, Baltimore, MD 21202
Email: privacy@optipub.com
Phone: 866-507-1713