Advanced Reporting

You can’t optimize what you can’t see. OptiPub’s advanced reporting turns every send into clear, visualized insight — so you know exactly what’s working, what isn’t, and where the revenue is coming from.

Metrics that go beyond opens and clicks

Track opens, clicks, conversions, bounces, unsubscribes, and complaints — then go deeper with click heatmaps, segment-level insights, and engagement trends over time. See not just what happened, but why.

Break performance down by mailbox provider

OptiPub doesn’t just show you aggregate numbers — it breaks every send down by mailbox provider, so you can compare opens, clicks, bounces, and complaints at Gmail, Outlook, Yahoo, and Apple Mail. Provider-level reporting surfaces inbox-placement problems that overall stats hide. Dig into the full picture on our Mailbox Provider Breakdown page.

Tie revenue to campaigns

OptiPub’s reporting connects engagement to revenue, so you can see which campaigns, segments, and partners actually drive sales — and double down on what pays off instead of guessing.

Deliverability insight built in

Reporting includes the deliverability details that protect your sender reputation — bounce and complaint trends, inbox-placement signals, and the data you need to act before small problems become big ones.

What you get

• Real-time opens, clicks, conversions, bounces, and complaints
• Click heatmaps and segment-level insights
• Per-send performance broken down by mailbox provider
• Revenue attribution by campaign, segment, and partner
• Deliverability and engagement trends over time

Better together

Reporting closes the loop. Drill into the Mailbox Provider Breakdown, feed what you learn back into A/B Testing and Segmentation, and watch the deliverability side through Deliverability + Compliance.