OptiPub is a modern marketing automation platform purpose-built for high-impact email marketers — especially newsletters, financial publishers, and ethical affiliate marketers. Whether you're sending daily market updates, building long-form nurture sequences, or tracking partner performance across campaigns, OptiPub gives you everything you need to do it at scale. From automations and segmentation to deliverability monitoring and partner management, we combine power with ease — so you can focus on what matters: growing your business.
Not at all. OptiPub is fully no-code friendly and designed to be intuitive for marketers, not engineers. You can create powerful automations, trigger campaigns, build pages, and track performance — all through a clean visual interface. But if you're a power user? You'll love the advanced logic, audience filters, and customization options available. Whether you're just getting started or running complex multi-stream automations, OptiPub meets you where you are.
We like to keep pricing simple and transparent. Your first month is free, and you get 1 million messages included at no cost to help you get started. After that, the base plan is $800/month, which includes your first 1 million messages per month. Beyond that, we use tiered volume-based pricing — so you're only paying for what you send. You’ll never hit unexpected limits or get charged for “premium features.” Everything is included. Want more details? You can view the full breakdown on our pricing page.
OptiPub connects seamlessly with the platforms and tools you’re already using. We offer direct integrations with Twilio, ThriveCart, SamCart, Wistia, CleanTalk, Slack, Gmail Postmaster Tools, Outlook SNDS, and more. Need something custom? We’re a Zapier partner, which means you can hook OptiPub into thousands of tools — CRMs, analytics platforms, payment processors, and more — without writing a single line of code. Our API and webhooks are also available for advanced users who want full control over their stack.
Our support model is one of the things clients love most. Every OptiPub customer gets a dedicated Slack channel with direct access to our team — including the founder. Whether you need onboarding help, want feedback on an automation flow, or are troubleshooting a deliverability issue, you’ll get fast, thoughtful support from real humans who understand your business. No ticket queues. No bots. No “we’ll get back to you in 48 hours.” Just real help when you need it.
Great question — because deliverability is everything. Unlike most platforms, OptiPub owns and operates its own email infrastructure. That means we manage everything: the servers, IPs, queues, and domains. But more importantly, we don't share those resources. Every client gets their own dedicated server, IPs, and queues, ensuring your sending reputation is entirely your own — and never affected by someone else’s behavior.
To take it a step further, you also get free access to Postmaster+, our deliverability and compliance monitoring tool that connects to Gmail Postmaster Tools, Outlook SNDS, Validity, and more. You’ll get real-time alerts, inbox placement insights, and proactive deliverability health scores — all from the same dashboard.
There are a lot of tools that claim to do what we do — but here's where we stand apart:
You get your own infrastructure. That means your own IPs, servers, queues, and reputation. Nothing is shared.
We vet every client. No spammers. No shady senders. Everyone on the platform goes through strict onboarding to protect your deliverability.
You get real-time deliverability insights. Postmaster+ is included — giving you blocklist alerts, complaint monitoring, and inbox placement visibility.
You talk to humans. No support tickets. No AI auto-replies. Just your own Slack channel with experts ready to help.
We support ethical monetization. If you run affiliate offers or sponsored content, you’ll find the tools you need — and a platform that supports it, not punishes it.
Absolutely. We've helped publishers and marketers migrate from just about every major platform out there. We’ll assist you with importing your subscriber data, segments, custom fields, templates, tracking links — the whole setup. If you're using a CRM or cart system like ThriveCart or SamCart, we can even help you map your automation logic and partner tracking structure so nothing is lost in the transition. We know how critical continuity is, and we’ll be there every step of the way.
We make onboarding as easy — and as hands-on — as you need it to be. The moment you sign up, your dedicated Slack channel goes live and our team is ready to help. We’ll walk you through importing your lists, setting up your sending domain, building automations, and recreating any templates or workflows from your previous platform. We also provide a guided onboarding checklist and access to live help whenever you need it. Whether you're migrating from another tool or starting fresh, we make sure you hit the ground running.
Yes — and we go beyond the basics. You’ll get real-time insights into opens, clicks, conversions, bounces, unsubscribes, and complaints. You can track performance by campaign, by partner, or by audience segment. We support A/B testing for subject lines and content, and you can visualize delivery and engagement patterns over time. And because Postmaster+ is included, you’ll also have access to inbox placement rates, blocklist checks, DNS health, and more.
Your sender reputation is one of your most valuable assets — and we treat it that way. OptiPub doesn't pool IPs or resources. Instead, you get a fully isolated sending environment: your own server, your own IPs, your own queues. That means your reputation lives and dies by your own practices — not someone else’s.
We also run proactive monitoring through Postmaster+ and alert you if complaint rates spike, if you’re at risk of being throttled, or if blocklists start to flag your domain. You’re not flying blind — you’re backed by full transparency and real-time tools.
Yes — and more than that, we’re fixing affiliate marketing. OptiPub is built for ethical senders who monetize responsibly. We give you:
Built-in partner management
Full link and conversion tracking
Domain-level blocklist monitoring
Dedicated infrastructure to protect your reputation
Every affiliate campaign you run is tied back to a verified partner, and you can automate reporting, compliance checks, and segment-specific flows. And because we vet every sender, you’re never at risk of being lumped in with bad actors.
