Segment subscribers by demographics, behavior, or engagement to send targeted content, boost conversions, and increase engagement with auto-generated and custom segments.
Understand and target your audience better with powerful segmentation tools. Divide your subscriber list into smaller groups based on virtually any criteria – demographics, location, behavior, engagement level, purchase history, and more. Our platform can even auto-generate useful segments for you (e.g. “cold subscribers,” “highly engaged,” “new sign-ups in last 30 days”), taking the guesswork out of targeting. Why segment? Because sending tailored content to specific groups leads to far higher engagement and conversion – marketers have seen email revenue increase by 760% from segmented campaigns. In short, segmentation ensures each subscriber receives content that resonates with their interests, which keeps them more engaged and less likely to unsubscribe.