Run A/B tests on subject lines, content, timing, or CTAs, letting the system pick winners to optimize engagement, conversions, and overall email ROI.
Take the guesswork out of improving your emails by running built-in A/B tests. You can experiment with different subject lines, email content, send times, or calls-to-action on a portion of your list, and our system will determine the winner automatically (based on open rate, click rate, or conversion goal). This data-driven approach helps you optimize campaigns for maximum impact – for example, one test might show that a more positive tone in your copy boosts email conversion rates significantly. By continually testing and tweaking, you’ll learn what your audience responds to best. Even small A/B test wins (like a subject line tweak) can lead to meaningful lifts in engagement, ultimately improving your overall ROI.