OptiPub Monthly Update - June 2024
By Kyle Renfrow - June 2024
Summer has arrived, and with it comes a wave of exciting updates from the OptiPub product team. Let's jump right into this month's update.
Introducing the New Campaign Builder
We're excited to unveil our new campaign builder feature, designed to streamline and enhance your campaign creation process:
- Familiar Interface: The UI mirrors our funnel automation system, ensuring a smooth user experience.
- Comprehensive Campaign Flows: Build your entire campaign flow from advertorial to promo to order page, including primary offers and follow-up funnels for cart abandonment.
- Revenue Boost: Clients have added millions in revenue using follow-up funnels.
- Visual Editor for Upsells: Manage upsell and decline upsell chains from a single visual editor.
- Subscriber Management: All subscribers are associated with the campaign for segmentation, retargeting, and automations.
- Automated Tracking Links: Tracking links are automatically built and injected into your messages at send time.
With the new campaign builder, creating and managing your campaigns is easier and more effective than ever.
Enhanced Query Capabilities in Funnels
You now have the ability to create queries within your funnels by campaign, campaign tag, or campaign partner. This enhancement allows for more precise control over your automated marketing efforts by enabling:
- Campaign: Create queries within funnels based on the specific campaign users came from.
- Campaign Tag: Create queries within funnels using campaign tags.
- Campaign Partner: Create queries within funnels based on campaign partners.
This feature helps you achieve more impactful and efficient campaigns by providing advanced filtering options within your automation funnels.
Ability to Copy Funnels and Pages
We've added the same copy functionality you love to both funnels and pages. You can now copy entire automations with a single click.
Tag Publications
You can now add tags directly to publications. After a publication is tagged, it can be sorted in the list view, and you can take action on them in editors like the funnel builder.
This is a brief overview of what we've added to the platform this month. We're constantly adding the features our clients ask for to our platform, so stay tuned for our next update!
Stay Optimizing.