OptiPub Monthly Update - July 2024
By Kyle Renfrow - July 2024
As the year rolls along, we’re focused on making OptiPub’s custom tools even more powerful and intuitive. Here are some of the major improvements we’ve made this month.
View Message Stats by Segment
You will now see message statistics separated by segment on the 'View Message' page. They appear underneath the total message statistics in the overview window. This provides much better insights into how different parts of the audience are responding to your campaigns.
New Subscribe Form Component
We’ve added the ability to drag & drop optipub-subscribe elements directly into landing pages with the content editor. Once the 'Subscribe' element is placed, it can be customized using the built-in component settings.
External Offer Campaigns
External URLs can now be entered as the primary offer in the OptiPub campaign builder. This bypasses OptiPub's landing pages completely and takes the user to a website of your choosing. This option is great for when you are coordinating an effort with services beyond OptiPub.
Ability to Copy Segments
It is now possible to copy segments with a single button. You can copy a segment and use it as a starting point, rather than having to build one from scratch. This is especially helpful when you are working with complex dynamic segments.
These are the major updates to OptiPub for July. Every month we add features that make the platform easier and better to use. If you want to see more product updates as they are released, check out our changelog. If you have any specific requests, feel free to reach out to our team.
And as always, Stay Optimizing.